I came across this article that I wrote some years ago and which I find is still relevant. For us "silver-agers", the fast world of internet business is becoming more and more of a mystery.
Anyway, here is the article again, just for fun:
Have you ever added up how many user IDs and passwords you have stored away in your memory – you wouldn’t be writing them down, now would you? I was thinking about this the other day when I went to a restaurant in a Cork shopping mall and before I knew it, I was handed out a loyalty card with the lure of getting a portion of chips or half a chicken or something for free if I produced the card when I came again. I don’t know when I’ll be back to this restaurant but it bothers me to think of a possible freebie sitting there unused.
I spend hours registering on loyalty card sites. First you have to think of a suitable ID. I suppose the sensible thing to do would be to use the same one for every site, only a friend of mine who happens to be an IT freak warned me that this makes it easier for hackers to get into all your sites. Well, I don’t want that. Not that I think it would do a hacker much good to see how many Real Rewards I have at SuperValu, for instance, since I’m not sure what to do with them myself. The biggest problem though is getting the password right. If I dream up something creative I’m always told that it isn’t very “strong.” It has to be words and numbers and caps and what-have-you. By the time I’ve fought through the whole process and registered correctly I’m exhausted and cranky. And there’s a very real possibility that when I want to check into the site again I can’t remember my password exactly and have to go through the “forgotten your password” process in order to get into my account.
Not that I’m against this loyalty card idea. You can really save money or get yourself a treat. And I don’t blame the stores and restaurants for trying to secure customers this way. The small shopkeeper though doesn’t have the money for all this kind of publicity. The only way they’ll get people coming back is if they provide the service the customer wants and keep the customer happy. What I like most about small shops is the personal contact. You see, that’s where big stores miss out and why they suggest that your loyalty card is your best friend. But I can’t chat to my loyalty card, can’t complain about the weather or find out the latest juicy bit of gossip doing the rounds. No, I just hand it over along with my laser card to a smiling employee who wouldn’t know me from Adam if she bumped into me five minutes later.
But next time I’m asked if I have a loyalty card and if not would I like one, I know I’m going to say yes please and start the online registration process as soon as I get home. Don’t want any bargains slipping away now do I? In years to come, will there be a therapy for loyalty card junkies?
